Between Afro-Brazilian fashion and aesthetic-politics: a digital information analysis carried out in the daily struggles of black activist from Caruaru

Authors

DOI:

https://doi.org/10.51358/id.v21i2.1147

Abstract

Being a black woman in Brazil is a challenging role to assume, as they are burdened by the legacies of racism, sexism and economic vulnerability. Incessant forms of struggle shape their daily lives and one of the main strategies of their activist practices is political aesthetics, considered essential for their social representation. Given this context, this research aimed to reveal: How does the political aesthetics present in Afro-Brazilian fashion act in the struggles of black activists from Caruaru on digital networks? Our archive was composed of 1,586 documents collected from digital social media, published by black activists. Inspired by Foucaultian Discourse Analysis, we unveiled the statements and their synchronous and incidental relationships. Such discursive relationships showed how the informational elements of this aesthetic materialize an identity based on ancestry, capable of evoking mutual support and the effectiveness of actions in this context.

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Author Biographies

Vanessa Suellen Arcoverde Moreira, Universidade Federal de Pernambuco - UFPE

PhD student in Design in the research line in Information Design at the Federal University of Pernambuco (2027). Master in Management, Innovation and Consumption from the Federal University of Pernambuco (2023). Bachelor in Design also from the Federal University of Pernambuco (2018).

Flávia Zimmerle da Nóbrega Costa, Universidade Federal de Pernambuco - UFPE

PhD (2015) and Master's (2009) in Administration from the Federal University of Pernambuco. Specialist in Fashion and Communication from Anhembi Morumbi University, UAM (2003). Graduated in Administration from the Federal University of Pernambuco (1983). Associate Professor at the Federal University of Pernambuco in the Design and Communication Center of the Academic Center of Agreste. Permanent Member of the Postgraduate Program in Management, Innovation and Consumption at UFPE - Campos Agreste.

Maria Alice Vasconcelos Rocha, Universidade Federal de Pernambuco - UFPE

PhD in Fashion Design - University for the Creative Arts / University of Kent (2007); MSc in Production Engineering from the Federal University of Pernambuco (1999); Specialist in Fashion Communication from the Federal University of Rio de Janeiro (1992); Fashion Design diploma from Senai CETIQT-RJ (1992) and Architect from the Federal University of Pernambuco (1989). She is currently a full professor at the Department of Consumer Sciences at the Federal Rural University of Pernambuco, where she works as a professor in the Bachelor's Degree in Consumer Sciences. She is a member of the faculty of the Graduate Program in Design at the Federal University of Pernambuco (UFPE).

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Published

2024-11-22

How to Cite

Suellen Arcoverde Moreira, V., Zimmerle da Nóbrega Costa, F., & Alice Vasconcelos Rocha, M. (2024). Between Afro-Brazilian fashion and aesthetic-politics: a digital information analysis carried out in the daily struggles of black activist from Caruaru. InfoDesign - Journal of Information Design, 21(2). https://doi.org/10.51358/id.v21i2.1147

Issue

Vol. 21 No. 2 (2024)

Section

Articles

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Copyright (c) 2024 Vanessa Suellen Arcoverde Moreira, Flávia Zimmerle da Nóbrega Costa, Maria Alice Vasconcelos Rocha

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Attribution 3.0 Unported (CC BY 3.0)