Process to implement new medicine guideline in Mexico

Abstract

This discussion paper describes the process to implement new guidelines in Mexico for medicine
instructions/labelling centred in the user. The paper is divided into four sections: 1) the information
design process developed by the Communication Research Institute (CRI) applied to a children’s
analgesic, 2) the seminar taught to pharmaceutical personnel, to regulatory officials and designers
working at the laboratories, to convince them that a new way of approaching medicine instructions
could be used, 3) the adjustment of CRIA’s guidelines to the Mexican situation, and 4) conclusions.
The paper also includes the proposal of a specifications table developed by the Centre for
Advanced Studies in Design (CEAD) that comprises overall information for the designer about
medicine instructions, It includes the whole process, from the identification of the correct medicine,
to its use and disposal. The article ends with a critical analysis of the information design process
used.medicine insert, textual structure, graphic presentation.