Information design on medicine inserts: analysis and classification of the structure and graphic presentation of its textual content

Abstract

This paper approaches the medicine insert on the perspective of information design. Some theoretical
references are presented, in order to justify the medicine insert as an essential document in the use of
medicines and the need of its investigation. Moreover, aspects about the medicine insert’s textual structure
and graphic presentation were discussed. In concern to the textual structure, are presented the textual
function of the medicine insert defined by Marshall (1984) and its superstructure classification according to
van Dijk (1992). The graphic presentation is discussed taking into account the graphic aspects in the
communication efficacy and the graphic-informational deficiencies that make difficult its reading
and comprehension.